THE ASSERTIVE INNOVATOR “Here‘s what we’re doing” – The Direct Decision Maker
You’re the leader who cuts through confusion with laser-like clarity. Research from Columbia Business School and Stanford Graduate School of Business shows that assertive leaders achieve optimal effectiveness when they balance directness with relationship awareness.
Your Natural Strengths:
- Research indicates assertive communication styles show “significance for improved work performance” in Malaysian organisational studies (Enhancing Work Performance study, 2024).
- Leaders with moderate assertiveness avoid both extremes – neither “wallflower” nor “combative” – achieving optimal leadership effectiveness (Ames & Flynn, 2007, American Psychological Association).
Your Challenge:
Studies reveal that assertive leaders who become too forceful risk “insufferable” behaviour that “chokes off relationships”, while those who are too passive “can’t stand up for their interests” (APA Leadership Research, 2007).
Ready to master the perfect balance?
Discover the evidence-based strategies that transform direct communication into magnetic leadership authority.
